Media Resources - Press Release

March 24, 2008

Oregon Wine Industry Comes Together To Support
Active Wine Tourism

Eugene, Ore.  Wineries, wine-related businesses, and tourism associations in Oregon have rallied behind a new effort to promote active wine tourism in the Oregon wine country.  So far, 14 organizations have signed up to sponsor the Oregon Wine Adventure, a new multisport wine tour in the area.

“This is a brand new concept in Oregon and, as far as we can tell, in the wine industry worldwide,” explains Jeannine Heidenreich of the Convention & Visitors Association of Lane County, one of the original supporters of the concept.  “Our goal is to get more people to visit Oregon and Lane County and the Wine Adventure is a perfect pairing between Oregon’s recreation wonderland and rich wine culture.”

The first-ever Oregon Multi-Sport Wine Adventure will consist of five days of activities, education, and wine tasting from August 10-14, 2008.  A maximum of 20 participants will hike, bike, and paddle canoes on, through, and near Oregon’s vineyards. The tour costs $1900 per person and includes meals, lodging, local transportation, activities, wine tastings, and professional guides.

Zephyr Adventures, a worldwide adventure travel company, is the organizer of the Oregon tour.  While the company offers active wine tours in seven locations around the globe, management says there is something unique about the tour in Oregon.

“We love working with our partners in Oregon because they are so willing to promote the common good, knowing it will also help each individual business,” says Zephyr Adventures owner Allan Wright.  “The goal is to promote Oregon, Oregon wines, and our Oregon Wine Adventure – all of which are special.”

The five-day tour is unique because it gets people out of their cars, away from tasting rooms, and into the vineyards themselves.  For example, participants taste wines at Bethel Heights Vineyard in the Eola Hills area before taking a two-mile hike with owner Pat Dudley over the hill to Cristom Vineyards.  On another day, participants will canoe on the Willamette River with a lunch stop at VX Vineyards.

“We are very pleased to be supporting the Oregon Wine Adventure,” says Travel Trade Manager Lisa Itel of Travel Oregon.  “We all work well together here in Oregon and this group of supporters is just another example of that.”

For more information on the Oregon Wine Adventure, visit www.OregonWineAdventure.com. Sponsoring organizations include wineries Bethel Heights, Iris Vineyards, Sokol Blosser, Willamette Valley Vineyards, Wy’East Vineyards, and VX Vineyards; tourism promotion agencies The Convention & Visitors Association of Lane County Oregon, Oregon Wine Country, Salem Convention & Visitors Association, and Travel Oregon; plus the Carlton Winemakers Studio, Oregon Wine Services and Storage, the Phoenix Grand Hotel, and Red Ridge Farms,

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December 11, 2007

New Oregon Wine Adventure Offers Wine Tourism via Foot, Bike, and Canoe

Eugene, Ore. - The Convention and Visitors Association of Lane County, Oregon (CVALCO), Travel Salem, and the Willamette Valley Visitors Association have partnered with Zephyr Wine Adventures to create unique active tourism offerings in Oregon’s wine country.

The first-ever Oregon Multi-Sport Wine Adventure will consist of five days of activities, education, and wine tasting from August 10-14, 2008. A maximum of 20 participants will hike, bike, and paddle canoes on, through, and near Oregon’s vineyards.

“Most wine tourism to date involves sitting in a car, traveling from winery to winery to restaurant to hotel”, says Zephyr Wine Adventures president Allan Wright. “While this can be great fun, it limits vacationers to the front of a tasting room bar.”

The goal of these active trips, in contrast, is to get travelers beyond the tasting room and into the vineyards. For example, one day participants will walk from Iris Hill Winery through the vineyards to King Estate, accompanied by Iris Hill owner Richard Boyles. Walkers will taste grapes still on the vine, ask questions of the people in charge, and do it all on foot while walking through these two Lane County vineyards.

On other days, participants will walk through the Eola Hills appellation, canoe on the Willamette River with a lunch stop at a winery, and bike on paved side roads among vineyards and orchards. Activities are complemented by luxurious meals, private wine tastings, and excellent local lodging.

This format provides a greater intimacy with the vineyards, which a focus of the tour. “To know about Oregon wine, it helps to know about Oregon vineyards, grape growers, and wine makers”, says Wright. "Oregon is an incredible place for wine tourism and you get so much more out of it when you get out of the car and into the vineyards with the locals.”

Each five-day vacation costs $1,700 per person and includes double occupancy lodging, meals, activities, wine tastings, professional guides, and local transportation. The tour is designed for all ability levels, so no special fitness or wine knowledge is required. For more information, visit www.OregonWineAdventure.com

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